Your mother probably told you that you are unique. Unfortunately when customers have an ocean of suppliers to choose from they’ll think otherwise. It’s more important than ever for you stand out from the competition. Use these five innovative tactics to draw attention to your brand.
1. Provide value before your customer buys anything or even asks. When the competition is clamoring for the markets’ money you’ll be making their lives better without charging a dime. Find out what what pains your prospect has and do a little research on how it might be solved. Put the solutions up on your website. If you have a subscriber list you can send it out as a newsletter. The most impressive option though is to put it in a report form like an eBook. The solution is probably on the internet somewhere, just do a little digging to find it.
2. Think outside the box. In college there was this internship I really wanted at a marketing firm. I sent in my polished resume and waited with anticipation. After a week I heard nothing. In response I found a cheap shoe and mailed it in a box to their main office. When they received the package there was a note that read, “Now that I’ve got my foot in the door can I get an interview?” They contacted me the next day. It never hurts to be bold. Especially when you have nothing to lose.
3. Stay positive. We live in a world of negative news. With all the sickness, war, and poverty in the media, a little bit of optimism will go a long way. Express you your positive attitude proactively. Update you twitter about some exciting news or complement someone. When interacting with others be more accepting of their ideas. Encourage them by saying “How can we do that?” rather than “That won’t work.”
4. Hold true to your values. People who live their core values regardless of what other think get respect. There is something very authentic about someone who lives consistently with their beliefs. Even when someone doesn’t agree with you they will see you are true to yourself and others. People will find you to be stable which is rare in today’s dynamic world.
5. Ask open ended questions and probe. The best salesmen do this without thinking about it. Open ended questions create an opportunity for developing last relationships. You have given the other person permission to open up to you. Probing after an open ended question let’s you find out deeper needs and desire than most people see. You might ask “what is working well at your company?” After their answer follow with “why do you think that is?” Then you might email them an article relating to the conversation afterwords.
These are just a few ways to stand out from the crowd. What ideas do you have? Be sure to share this with friends.